Alpha-focused, SEBI Registered Investment Advisory by Mr. Parth Kotak and Mrs. Chetna Kotak. We generate alpha through strict adherence to processes, frameworks, and discipline in listed Indian equities.
From Macro Updates to model portfolios, we offer comprehensive services tailored to all investors. We simplify equity research and aim to educate users on building systematic and risk-managed portfolios.
All users are onboarded under our SEBI-registered RIA license to ensure full regulatory compliance—and the process is quick and simple, done in just a few steps.
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Comprehensive investment solutions tailored to your goals
At Plus91, we believe wealth is not built overnight—but through clarity, discipline, and intelligent compounding over time.
We pursue multiple sources of return simultaneously within a well-managed, risk-conscious framework. By layering different investment strategies—like equities and data-driven models—we add complementary return streams in a capital-efficient way.
More Resilience
Portfolio designed to weather different market environments
Better Use of Capital
Your capital works smarter, not harder
Consistent Decision-Making
Reduce emotional decisions with disciplined processes
Strong portfolios begin with strong businesses. Our research team dives deep into company fundamentals to identify high-quality opportunities with real growth potential. We cut through the noise to bring you well-reasoned, high-conviction ideas.
Our quant team builds systematic models that analyze vast market data to uncover patterns, risks, and opportunities others often miss. We blend statistical rigor with real-world insight for precision, discipline, and a forward-looking edge.
Our philosophy is anchored in risk, reward, rationality, and perseverance
Fully compliant and regulated by SEBI
Research backed by rigorous analysis
Clear methodology and honest advice
Consistent alpha generation since 2020
Led by experienced professionals committed to delivering excellence

Founder & Chief Investment Officer
Parth brings deep passion for capital markets with experience across buy-side and sell-side roles. Former Senior Analyst at Alpha Plus Capital, he combines market intuition with institutional rigor to democratize access to high-quality portfolio management.

Co-Founder & Chief Operations Officer
A seasoned cost accountant with distinguished track record in operational excellence. Previously at Larsen & Toubro and successful entrepreneur in logistics. Her strategic vision and commitment to excellence drives Plus91's operational success.